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Why Choose the Wix Platform?

With numerous platforms available in the market, why should you entrust your business to Wix?

Young Asian woman working on computer at desk

As a web designer, "Why Wix?" is one of my most frequently asked questions, and it's an important one. With the numerous platforms available, how can you as a business owner know that Wix is the best?


The best platform is the one that is best for you

Having designed on platforms like Wordpress, Squarespace and Shopify sites for many years, I have the advantage of knowing the ins and outs of multiple platforms. What I honestly found is that there is no "best" platform. They all have pros and cons, and a good web designer/developer will strive to understand your needs and advise on what platform would fit best with your business.


So why Wix?

Several years ago, I designed my first Wix site, and I was immediately blown away with the many features and ease of use that the Wix platform offered. Almost everything that I could do with CSS and HTML could be accomplished with Wix's drag-and-drop editor. Once I saw how easy it was for my clients to maintain their own sites, Wix just made sense. Here's what I love about Wix:


No coding

No HTML or CSS necessary. Building a beautiful site on Wordpress requires many hours of coding. With Wix, you can build a gorgeous site without knowing a single thing about code.


Easy maintenance

I can't tell you the number of times I handed over a gorgeous site on another platform only to have the client take a look at the backend and say, "I have no idea what to do with this." They had beautiful sites but couldn't make even the simplest changes on their own.


With Wix, I provide a one-hour video tutorial to my custom design clients at the end of every project. We go over every detail of their site, and by the end of the session, they are able to make changes on their own like editing text, swapping out images and adding new pages. Wix allows my clients to feel comfortable and confident in being able to maintain their own site.


SEO for the win

My clients often wonder if a Wix site can rank well. The answer is a resounding yes! Not only have I seen several of my clients rise to the top of search engine results, but the research also proves that Wix SEO is just as powerful as other platforms.


Conclusion

With its easy-to-use editor, worry-free maintenance and robust SEO, Wix is an excellent choice for any small business looking to have an attractive site and maintain it on their own.

 

If I can help with designing a site for your business, please get in touch!

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