How to Give Your Web Designer Useful Feedback

(and actually enjoy the process)

As a web designer, I've been on the receiving end of a lot of client feedback. And here’s the thing: feedback is so important. It’s what helps me turn a good design into one that feels perfectly “you.”

But sometimes, knowing how to give that feedback can feel awkward. You might not have the “design words,” or you’re not quite sure how to describe what’s off. Totally normal.

So let’s make it easier. Here are some ways to share feedback that keeps your project moving forward — smoothly, clearly, and with as few email threads as humanly possible.

1. Start with your goals

Before getting into colors or layouts, take a step back and remind yourself what your site is here to do. Who’s it for? What’s the main action you want visitors to take? When I understand why something feels off, I can suggest design changes that actually solve the problem — not just shift pixels around.

2. Be specific (and give me context)

Saying “make it pop” doesn’t tell me much — but saying, “The call-to-action button blends in too much; can we make it more eye-catching?” gives me something to work with. Even if you can’t name the exact fix, describing how something feels or what you want people to notice first is super helpful.

3. Show, don’t just tell

If you’ve seen a website that nails the vibe you’re going for, send it over! Or if something on your design feels off, a quick screenshot with a note like “this section feels too busy” helps a ton. Visuals go a long way toward making sure we’re talking about the same thing.

4. Share what you love, too

Good feedback isn’t just what’s not working — it’s also what is. Tell me what you love! That helps me understand your taste and make design choices that fit you even better.

5. Group your thoughts

When you’re reviewing a design, try to collect all your notes before sending them over. That way, I can make updates all at once instead of piece by piece. It saves both of us time and keeps things organized.

6. Ask questions

If something doesn’t make sense or you’re unsure why I designed something a certain way — just ask! Design is a conversation, and your curiosity helps me explain the “why” behind my choices.

7. Trust the process

You hired a designer for a reason — to take your ideas and turn them into something professional and intentional. Once you’ve shared your goals and feedback, give the design room to breathe. I promise there’s always a method to the madness. 😉

8. Keep it kind and collaborative

We’re on the same team! You bring your business vision, I bring the design know-how, and together we create something that feels like you. When feedback feels like a partnership instead of a critique, the whole process becomes a lot more fun — and the results show it.

Final Thoughts

Good feedback is a skill — and once you get the hang of it, it makes the whole project smoother, faster, and way more enjoyable.

So next time you’re reviewing a design, remember: be specific, be thoughtful, and be open to the back-and-forth. That’s how we create a site that not only looks amazing but works beautifully for your business.

And if you’re ever unsure how to phrase something, just ask — I’m always happy to help translate your thoughts into design language.

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If I can help with designing a site for your business, please get in touch!