Designing Strauss PR: A Beautiful Collaboration & Website

I genuinely love working with all of my clients — I’m lucky to collaborate with thoughtful, creative, inspiring people every day. Every so often, though, there’s a partnership that feels especially aligned, where the collaboration itself becomes a highlight of your work. Working with Strauss PR — and with its owner and CEO, Jenifer — is one of those experiences for me. This website marks my second project with Strauss, and it was a joy from start to finish.

A Design Built Around Authenticity and Strategy

From the start, the goal for Strauss PR’s site was clear: showcase their personality, expertise, and heart in a way that feels both professional and inviting. Jenifer’s leadership and the agency’s work with passion-driven clients deserved a space that communicated clarity, warmth, and credibility — without feeling stiff or corporate.

Here are some of the guiding principles behind the design:

Purposeful Structure

We organized content so visitors immediately understand what Strauss PR does, who they serve, and how they deliver results. That meant crafting intuitive navigation and homepage sections that tell a cohesive story at a glance.

A Visual Identity That Speaks to the Brand

Typography, colors, and visual elements were chosen to reflect Strauss PR’s personality — confident, elegant, and modern, but also approachable. Each design choice was intentional, reinforcing the feel of the brand while maintaining usability.

Real Images, Real People

Featuring photos of the real team (especially Jenifer!) adds an irreplaceable human element that helps build trust. It’s one thing to read about a team’s capabilities — it’s another to see the people who are passionate about doing the work.

What Made This Project Special

From brainstorming to launch, every phase felt energizing. Working with clients who respect your craft and bring their own expertise to the table is everything a designer could ask for.

Final Thoughts

The new Strauss PR website is more than a portfolio — it’s a reflection of the people and passion behind the brand. I couldn’t be more proud of how it turned out, and I feel incredibly grateful for the ongoing opportunity to work with Jenifer and her team.

If you’re curious about how a design approach like this could work for your business, or if you’d like to explore what a collaboration with me looks like — let’s talk!

— Christy